{"title":"Men","description":null,"products":[{"product_id":"hoodie","title":"Hoodie","description":"\u003cdiv class=\"accordion__content prose\"\u003e\n\u003cp class=\"MsoNormal\"\u003eMeet your new favorite hoodie. The \u003cb\u003eTOO SOVT TO HANDLE Hoodie\u003c\/b\u003e takes comfort to a whole new level. Designed for both men and women, this unisex essential combines a relaxed, effortless fit with an unbelievably soft feel. Once you put it on, you won't want to take it off.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eCrafted from our ultra-soft, brushed fabric, this hoodie delivers exceptional comfort with a cozy, cloud-like feel against your skin. The soft brushed interior adds an extra layer of warmth and comfort, making it perfect for lounging, traveling, or everyday wear.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFeaturing a classic hood, a spacious kangaroo pocket, and ribbed cuffs and hem, this hoodie brings together timeless streetwear style and next-level softness.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePair it with the matching SOVT Sweatpants for the ultimate comfort set.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWhy you'll love it:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eUnisex Relaxed Fit\u003c\/b\u003e – Effortlessly comfortable, designed for both men and women\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eUltra-Soft Brushed Fabric\u003c\/b\u003e – Exceptionally soft, cozy feel inside and out\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eCloud-Like Comfort\u003c\/b\u003e – A luxurious, second-to-none softness you'll never want to take off\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eCozy Hood\u003c\/b\u003e – Classic design for everyday comfort\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eKangaroo Pocket\u003c\/b\u003e – Spacious and practical for everyday essentials\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eRibbed Cuffs \u0026amp; Hem\u003c\/b\u003e – Comfortable fit with a clean, structured finish\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eSignature SOVT Statement\u003c\/b\u003e – Iconic \"Too Sovt to Handle\" branding\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003ePROBABLY THE SOFTEST HOODIE ON EARTH.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"too sovt to handle","offers":[{"title":"Black \/ XS","offer_id":47755849302187,"sku":"TSH01-Black-XS","price":79.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 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The \u003cb\u003eESSENTIAL Hoodie\u003c\/b\u003e combines timeless style with everyday comfort. Designed for both men and women, this unisex essential features a relaxed, effortless fit that makes it the perfect go-to piece for any occasion.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eCrafted from soft, comfortable fabric, this hoodie offers a cozy feel and the perfect balance of warmth and breathability. 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TIMELESS STYLE.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Essential","offers":[{"title":"Black \/ XS","offer_id":47756192284843,"sku":"EH01-Black-XS","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ S","offer_id":47756192317611,"sku":"EH01-Black-S","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ M","offer_id":47756192350379,"sku":"EH01-Black-M","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ L","offer_id":47756192383147,"sku":"EH01-Black-L","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ XL","offer_id":47756192415915,"sku":"EH01-Black-XL","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 2XL","offer_id":47756192448683,"sku":"EH01-Black-XXL","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Black \/ 3XL","offer_id":47756192481451,"sku":"EH01-Black-3XL","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Grey \/ XS","offer_id":47756192514219,"sku":"EH01-Grey-XS","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Grey \/ S","offer_id":47756192546987,"sku":"EH01-Grey-S","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Grey \/ M","offer_id":47756192579755,"sku":"EH01-Grey-M","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Grey \/ L","offer_id":47756192612523,"sku":"EH01-Grey-L","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Grey \/ XL","offer_id":47756192645291,"sku":"EH01-Grey-XL","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Grey \/ 2XL","offer_id":47756192678059,"sku":"EH01-Grey-XXL","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Grey \/ 3XL","offer_id":47756192710827,"sku":"EH01-Grey-3XL","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Beige \/ XS","offer_id":47756192743595,"sku":"EH01-Beige-XS","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Beige \/ S","offer_id":47756192776363,"sku":"EH01-Beige-S","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Beige \/ M","offer_id":47756192809131,"sku":"EH01-Beige-M","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Beige \/ L","offer_id":47756192841899,"sku":"EH01-Beige-L","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Beige \/ XL","offer_id":47756192874667,"sku":"EH01-Beige-XL","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Beige \/ 2XL","offer_id":47756192907435,"sku":"EH01-Beige-XXL","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Beige \/ 3XL","offer_id":47756192940203,"sku":"EH01-Beige-3XL","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ XS","offer_id":47756192972971,"sku":"EH01-Navy-XS","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ S","offer_id":47756193005739,"sku":"EH01-Navy-S","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ M","offer_id":47756193038507,"sku":"EH01-Navy-M","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ L","offer_id":47756193071275,"sku":"EH01-Navy-L","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ XL","offer_id":47756193104043,"sku":"EH01-Navy-XL","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 2XL","offer_id":47756193136811,"sku":"EH01-Navy-XXL","price":69.0,"currency_code":"USD","in_stock":true},{"title":"Navy \/ 3XL","offer_id":47756193169579,"sku":"EH01-Navy-3XL","price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2883\/8827\/files\/women_chbe_01.jpg?v=1788759924"},{"product_id":"beanie","title":"Beanie","description":"\u003cdiv class=\"accordion__content prose\"\u003e\n\u003cp class=\"MsoNormal\"\u003eMeet your new everyday essential. The \u003cb\u003eESSENTIAL Beanie\u003c\/b\u003e combines timeless style with everyday comfort. Designed for both men and women, this unisex essential features a relaxed, effortless look that perfectly complements any outfit.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eCrafted from soft, textured knit fabric, this beanie offers a cozy, comfortable feel while keeping you warm on cooler days. Its classic ribbed knit design and fold-over cuff create a clean, modern silhouette that never goes out of style.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWhether you're heading out, traveling, exploring the city, or simply keeping things casual, this beanie is the perfect finishing touch to your everyday look.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePair it with your favorite SOVT ESSENTIAL Hoodie or Sweatpants for the ultimate laid-back outfit.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWhy you'll love it:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eUnisex Design\u003c\/b\u003e – Timeless style designed for both men and women\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eSoft Knit Fabric\u003c\/b\u003e – Cozy, comfortable feel for everyday wear\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eClassic Ribbed Knit\u003c\/b\u003e – Textured design with a premium look\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eFold-Over Cuff\u003c\/b\u003e – Adjustable styling for a personalized fit\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eEveryday Warmth\u003c\/b\u003e – Comfortable coverage for cooler days\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eVersatile Style\u003c\/b\u003e – Effortlessly pairs with any casual outfit\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eSignature SOVT Logo\u003c\/b\u003e – Subtle embroidered branding for a clean, premium finish\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eEVERYDAY COMFORT. TIMELESS STYLE.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Essential","offers":[{"title":"Beige","offer_id":47760328491179,"sku":"BEAN01-Beige-One Size","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Black","offer_id":47760328523947,"sku":"BEAN01-Black-One Size","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Creme","offer_id":47760328556715,"sku":"BEAN01-Creme-One Size","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Grey","offer_id":47760328589483,"sku":"BEAN01-Light Grey-One Size","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Forest Green","offer_id":47760328622251,"sku":"BEAN01-Forest Green-One Size","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2883\/8827\/files\/men_bea_be_01.jpg?v=1788768287"},{"product_id":"college-cap","title":"College Cap","description":"\u003cdiv class=\"accordion__content prose\"\u003e\n\u003cp class=\"MsoNormal\"\u003eMeet your new everyday favorite. The \u003cb\u003eESSENTIAL Cap\u003c\/b\u003e combines timeless streetwear style with effortless comfort. Designed for both men and women, this unisex essential is the perfect finishing touch to any casual outfit.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFeaturing a clean two-tone design with a contrasting curved brim, this cap brings a modern twist to a classic silhouette. 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Designed for both men and women, this unisex cap brings effortless confidence and personality to any everyday outfit.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eFeaturing a timeless black design with a contrasting white embroidered \"Killing Me Sovtly\" statement, this cap makes an impression while keeping things clean and minimal. The curved brim creates a classic silhouette, while the adjustable back strap with signature SOVT detailing allows for a personalized fit.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWhether you're exploring the city, traveling, heading out with friends, or simply elevating your everyday look, this cap is the perfect finishing touch.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003ePair it with your favorite SOVT Tee, Hoodie, or Sweatpants for a complete streetwear-inspired look.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWhy you'll love it:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eUnisex Design\u003c\/b\u003e – Effortless style designed for both men and women\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eClassic Baseball Cap Silhouette\u003c\/b\u003e – Timeless design with a modern streetwear attitude\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eSignature Statement Embroidery\u003c\/b\u003e – Bold white \"Killing Me Sovtly\" lettering for a distinctive look\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eClean Black Design\u003c\/b\u003e – Versatile, understated, and easy to style\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eCurved Brim\u003c\/b\u003e – Classic shape for everyday comfort and shade\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eAdjustable Back Strap\u003c\/b\u003e – Easily customizable fit with signature SOVT detailing\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eEveryday Versatility\u003c\/b\u003e – Perfect for travel, casual outings, and streetwear looks\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eKilling Me Sovtly Collection\u003c\/b\u003e – A playful expression of the SOVT attitude\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eKILLING ME SOVTLY. 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The clean white design with contrasting black SOVT branding adds a signature touch to an everyday classic.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eWhether you're heading to the gym, traveling, relaxing at home, or completing your favorite streetwear look, these socks are made for effortless everyday wear.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003eEach pack includes \u003cb\u003e2 pairs of SOVT ESSENTIAL Crew Socks\u003c\/b\u003e, giving you twice the comfort and everyday versatility.\u003c\/p\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eWhy you'll love them:\u003c\/b\u003e\u003c\/p\u003e\n\u003cul type=\"disc\"\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eUnisex Design\u003c\/b\u003e – Classic everyday style for both men and women\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003e2-Pack Essential\u003c\/b\u003e – Two pairs of socks for everyday convenience\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eClassic Crew Length\u003c\/b\u003e – Timeless athletic-inspired silhouette\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eComfortable Ribbed Cuffs\u003c\/b\u003e – Secure, flexible fit that stays comfortably in place\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eSoft \u0026amp; Comfortable Feel\u003c\/b\u003e – Designed for everyday comfort from morning to night\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eSignature SOVT Branding\u003c\/b\u003e – Contrasting black logo for a clean, recognizable look\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eVersatile Everyday Style\u003c\/b\u003e – Perfect for workouts, travel, lounging, and casual outfits\u003c\/li\u003e\n\u003cli class=\"MsoNormal\"\u003e\n\u003cb\u003eEasy to Style\u003c\/b\u003e – Pairs effortlessly with sneakers, shorts, sweatpants, and your favorite SOVT essentials\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"MsoNormal\"\u003e\u003cb\u003eEVERYDAY COMFORT. FROM HEAD TO TOE.\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Essential","offers":[{"title":"White \/ US 3.5–6","offer_id":47776014794923,"sku":"CS01-White-US 3.5–6 \/ EU 35–38","price":25.0,"currency_code":"USD","in_stock":true},{"title":"White \/ US 6.5–9","offer_id":47776014827691,"sku":"CS01-White-US 6.5–9 \/ EU 39–42","price":25.0,"currency_code":"USD","in_stock":true},{"title":"White \/ US 9.5–11.5","offer_id":47776014860459,"sku":"CS01-White-US 9.5–11.5 \/ EU 43–45","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0789\/2883\/8827\/files\/socke.png?v=1789030415"}],"url":"https:\/\/sovt.com\/collections\/men.oembed","provider":"SOVT","version":"1.0","type":"link"}