Cookie Policy
COOKIE POLICY
Effective Date: October 1, 2026
This Cookie Policy (“Policy”) explains how MyTrends Inc., operating under the SOVT brand (“SOVT,” “Company,” “we,” “us,” or “our”), uses cookies and similar tracking technologies when you visit or interact with sovt.com and any related websites or digital services operated by us (collectively, the “Site”).
This Policy explains what cookies are, why we use them, the different categories of cookies and how you can manage your preferences.
1. WHAT ARE COOKIES?
Cookies are small text files placed on your computer, smartphone, tablet, or other device when you visit a website. Cookies allow websites to recognize your device, remember your preferences, maintain shopping cart functionality, improve website performance, and provide a more personalized shopping experience.
We may also use similar technologies, including pixels, web beacons, tags, and local storage. For purposes of this Policy, we refer to these technologies collectively as “cookies.” Cookies may be placed directly by SOVT or by third-party service providers that support the operation, analytics, advertising, and functionality of our Site.
2. TYPES OF COOKIES WE USE
A. STRICTLY NECESSARY COOKIES
These cookies are essential for the proper operation of our Site and cannot be disabled through our cookie preference settings. They support essential functions, including:
- Shopping cart and checkout functionality
- Secure payment processing
- Account authentication and security
- Fraud prevention
- Website navigation and performance
- Remembering your privacy and cookie preferences
Without these cookies, certain features of our Site may not function properly.
B. PERFORMANCE AND ANALYTICS COOKIES
These cookies help us understand how visitors interact with our Site so we can measure and improve its performance. They may collect information about:
- Pages visited and browsing activity
- Traffic sources and referral websites
- Time spent on our Site
- Product interactions and shopping behavior
- Technical errors and website performance
We may use analytics services, including Shopify Analytics and Google Analytics, where enabled. Information collected through these technologies helps us improve our products, website functionality, and customer experience.
C. FUNCTIONAL AND PREFERENCE COOKIES
These cookies allow our Site to remember choices you make and provide enhanced, personalized functionality. They may be used to remember:
- Language and regional preferences
- Currency selections
- Previously viewed products
- Shopping preferences
- Certain customer interactions
We may also use services such as Klaviyo to support customer communications, newsletter subscriptions, and personalized shopping experiences. Depending on the features enabled, these services may use cookies or similar technologies to recognize returning visitors and support relevant communications.
D. ADVERTISING AND MARKETING COOKIES
These cookies help us deliver relevant advertising, measure campaign effectiveness, and understand how customers interact with our marketing activities. Where enabled, we may work with advertising and marketing platforms such as:
- Meta (Facebook and Instagram)
- Google Ads
- TikTok
- Klaviyo
- Other advertising and marketing partners
These technologies may collect information about your browsing activity, product interactions, and purchases to help measure advertising performance and deliver relevant advertisements on third-party platforms. Certain advertising activities may constitute the sharing of personal information for targeted or cross-context behavioral advertising under applicable privacy laws. You may have the right to opt out of such activities.
3. THIRD-PARTY COOKIES AND TRACKING TECHNOLOGIES
Some cookies and tracking technologies used on our Site may be provided by third-party companies that assist us with operating our online store, processing orders, analyzing website traffic, and conducting marketing activities. These providers may include Shopify, analytics platforms, email marketing services, and advertising partners. Third-party providers may process information in accordance with their own privacy policies and applicable contractual arrangements. The third-party technologies actually used may change as we update our Site and services.
4. HOW WE OBTAIN COOKIE CONSENT
Where required by applicable law, we request your consent before using non-essential cookies or similar tracking technologies. You may be presented with a cookie banner or preference management tool that allows you to:
- Accept non-essential cookies
- Reject non-essential cookies
- Customize your cookie preferences
Strictly necessary cookies may remain active because they are required for essential website functions. Your choices will be respected in accordance with applicable law and the capabilities of our consent management systems.
5. HOW TO MANAGE OR DISABLE COOKIES
You can manage your cookie preferences through the cookie consent tools available on our Site, where provided. You may also control or delete cookies through your browser settings. Most browsers allow you to block cookies, remove existing cookies, or receive notifications when cookies are being placed on your device.
Please note that disabling certain cookies may affect the functionality of our Site, including shopping cart features, account access, and personalized settings. You may also have additional privacy rights, including the right to opt out of certain uses or disclosures of personal information, depending on your location. For more information, please refer to our Privacy Policy.
6. COOKIE RETENTION
Cookies may remain on your device for different periods depending on their purpose. Session cookies generally expire when you close your browser. Persistent cookies remain on your device until they expire or are deleted. The duration of individual cookies depends on their function and the settings established by SOVT or the applicable third-party provider.
7. RELATIONSHIP TO OUR PRIVACY POLICY
Information collected through cookies and similar technologies may constitute personal information under applicable privacy laws. For more information about how we collect, use, share, and protect personal information, as well as your privacy rights, please review our Privacy Policy available at: https://sovt.com/policies/privacy-policy
8. CHANGES TO THIS COOKIE POLICY
We may update this Cookie Policy periodically to reflect changes in our technologies, business practices, legal requirements, or services. When changes are made, we will update the effective date displayed at the beginning of this Policy. Where required by applicable law, we may provide additional notice or request renewed consent. We encourage you to review this Policy periodically.
9. CONTACT INFORMATION
If you have any questions about this Cookie Policy, our use of cookies, or your privacy rights, please contact us:
SOVT
Website: https://sovt.com
Email: legal@sovt.com
United States